--- title: "DII Data Team | Dating Industry Insights" url: https://www.datingindustryinsights.com/author/data-analytics description: "The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry." lang: en-GB --- Trending Club Introductions' Mid-Market Gamble: Filling America's Matchmaking Gap: https://www.datingindustryinsights.com/news/club-introductions-affordable-matchmaking-us | Match Group's Upward Pivot: A Bet on Intent Over Identity: https://www.datingindustryinsights.com/news/christian-dating-app-upward-marriage-focus | Dating Apps' Safety Crisis: A Regulatory Reckoning Looms: https://www.datingindustryinsights.com/news/99-percent-women-abuse-dating-platforms | Facebook Dating's Quiet Dominance: A Free Model Disrupts Paid Platforms: https://www.datingindustryinsights.com/news/facebook-dating-gains-ground-dating-apps | Australia's Digital Duty of Care: A Death Knell for Self-Regulation in Dating Apps: https://www.datingindustryinsights.com/news/australia-new-duty-care-dating-apps # DII Data Team DII Data Team The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry. ## Articles Data & Analytics ### Facebook Dating's Quiet Dominance: A Free Model Disrupts Paid Platforms Facebook Dating ranked first in 22 of 25 different use-case scenarios measured by Morning Consult, outperforming Tinder,… Tuesday 22nd September (1 day ago) · 1 min read Read → https://www.datingindustryinsights.com/news/facebook-dating-gains-ground-dating-apps Data & Analytics ### Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics The average millennial date now costs $252, up 32% year-on-year—far outpacing general inflation rates of 3-4% 47% of Gen… Wednesday 16th September · 1 min read Read → https://www.datingindustryinsights.com/news/younger-daters-choose-free-dates Data & Analytics ### Match's Singles Study: Optimism Abounds, But Action Lags 72% of US singles are interested in or open to dating, but only 16% are actively seeking a committed relationship—a 56-p… Monday 14th September · 1 min read Read → https://www.datingindustryinsights.com/news/match-study-us-singles-prioritising-stability Data & Analytics ### Midlife Women Claim Sexual Agency: A Missed Market for Dating Apps 45% of Ashley Madison's female members say they reached their sexual peak at age 40 or older, according to a survey of 8… Tuesday 8th September · 1 min read Read → https://www.datingindustryinsights.com/news/ashley-madison-women-sexuality-aging-study Data & Analytics ### Dating Apps' Real Value: Expanding Options, Not Predicting Love A 2012 psychological review found dating platforms excel at expanding social circles but show weak evidence that compati… Thursday 27th August · 1 min read Read → https://www.datingindustryinsights.com/news/dating-app-fatigue-algorithm-limitations Data & Analytics ### Dating Apps Solved Discovery. Now They're Battling Phantom Partners 40% of Indian daters aged 22-35 in Tier 1 cities have rejected matches for failing to meet emotional expectations, later… Wednesday 26th August · 1 min read Read → https://www.datingindustryinsights.com/news/survey-singles-measure-matches-idealised-expectations Data & Analytics ### LinkedIn's Unwanted Role: Dating's Trust Gap Exposed 21% of US employees have used LinkedIn to vet someone they met on a dating app 48% consider LinkedIn more trustworthy th… Tuesday 25th August · 1 min read Read → https://www.datingindustryinsights.com/news/linkedin-background-checks-for-potential-dates Data & Analytics ### Rebounce's 700K Profiles Signal India's Dating Market Fragmentation Rebounce has attracted 700,000 profiles since launch, targeting divorced, separated and widowed singles in India Platfor… Friday 21st August · 1 min read Read → https://www.datingindustryinsights.com/news/rebounce-india-dating-second-relationships-opening Data & Analytics ### Dating Apps Hit a Generational Plateau: YouGov's Data Tells All One in five Britons currently in relationships met their partner through dating apps, making it the third most common wa… Thursday 20th August · 1 min read Read → https://www.datingindustryinsights.com/news/yougov-dating-apps-british-relationships Data & Analytics ### Dateability's Growth: A Market Failure Mainstream Apps Ignore Dateability has grown its user base to 65,000 this month, nearly double the 33,000 reported in January Disabled people r… Thursday 20th August · 1 min read Read → https://www.datingindustryinsights.com/news/dateability-strong-growth-disabled-daters-inclusion Data & Analytics ### Eventbrite's Data Exposes Dating Apps' Retention Crisis Trivia socials designed for singles increased 403% year-over-year on Eventbrite, whilst mahjong meetups jumped 235% and … Tuesday 18th August · 1 min read Read → https://www.datingindustryinsights.com/news/hobby-events-massive-spike-dating-meetup Data & Analytics ### Kissing Decline: Dating Apps' Role in a Confidence Crisis Over a third of British adults are kissing less than they were five years ago, with nearly one in five not kissed in ove… Monday 17th August · 1 min read Read → https://www.datingindustryinsights.com/news/uk-kissing-drought-dating-app-features Data & Analytics ### QuackQuack's Gen Z Survey: Strategic Dating or Just Better Labels? Nearly 3,945 respondents aged 23 to 28 from QuackQuack's survey of 10,000+ Indian dating app users reported having at le… Friday 14th August · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-canon-event-dating-patterns Data & Analytics ### Dating Apps Shrink Age Gaps: A Product Design Reckoning Singles who met online had 37.4% lower odds of having an age gap of six years or more, according to analysis of 3,292 U.… Tuesday 11th August · 1 min read Read → https://www.datingindustryinsights.com/news/study-dating-apps-reinforce-age-similarity Data & Analytics ### Happn's Dutch Survey Exposes Dating Apps' Travel-Induced Exclusivity Gap 47% of Dutch singles say an upcoming trip forces the 'what are we?' conversation forward, yet dating apps provide no too… Wednesday 5th August · 1 min read Read → https://www.datingindustryinsights.com/news/singles-view-holidays-early-relationship-test Data & Analytics ### Relationship Timeline Mismatches: The Hidden Churn Driver Dating Apps Ignore 39% of partnered Americans have discovered fundamental misalignment with their partner's relationship goals after months… Tuesday 4th August · 1 min read Read → https://www.datingindustryinsights.com/news/tawkify-couples-assumptions-compatibility-gaps Data & Analytics ### Physical Capability as Attraction: A Design Problem Dating Apps Can't Ignore 26.6% of American singles find someone more attractive if they believe they could win a fight, with minimal gender gap: … Tuesday 4th August · 1 min read Read → https://www.datingindustryinsights.com/news/americans-attracted-to-protective-dating-partners Data & Analytics ### Relation-Shopping: How Dating Apps Profit from User Burnout Academic research finds dating app users routinely deploy consumer-focused language, treating profiles as marketing coll… Monday 3rd August · 1 min read Read → https://www.datingindustryinsights.com/news/study-examines-dating-apps-relation-shopping Data & Analytics ### Indian Matrimonial Platform's 'Gender Gating' Challenges Western Dating Norms Men outnumbered women anywhere from 60:40 to 90:10 on the platform, with women receiving roughly 40 times as many expres… Friday 31st July · 1 min read Read → https://www.datingindustryinsights.com/news/reduced-dating-profiles-boost-user-engagement Data & Analytics ### Tinder's Campus Launch: The Data Behind Swipe Culture's Casual Sex Legacy Study analysed 1.1 million survey responses from American university students between 2008 and 2019 Greek-affiliated stu… Thursday 30th July · 1 min read Read → https://www.datingindustryinsights.com/news/study-links-dating-apps-campus-hookups Data & Analytics ### Japan's Marriage Agency Boom: A Warning for Dating Apps? Japanese marriage agencies charge ¥300,000 to ¥600,000 ($2,000–$4,000) in membership fees, with additional success fees … Monday 27th July · 1 min read Read → https://www.datingindustryinsights.com/news/japanese-singles-choose-traditional-matching Data & Analytics ### Dating Apps' Trust Crisis: Can Verification Outpace Swipe Fatigue? One in four Americans have encountered fake profiles or AI-generated bots on dating platforms, according to McAfee resea… Thursday 23rd July · 1 min read Read → https://www.datingindustryinsights.com/news/dating-apps-making-singles-more-cautious Data & Analytics ### QuackQuack's Survey: When Dating App Charm Breeds Distrust QuackQuack surveyed 10,384 Indian daters aged 22-35 between April and June, finding 55% now scrutinise how matches discu… Tuesday 21st July · 1 min read Read → https://www.datingindustryinsights.com/news/performance-phobia-gen-z-daters-india Data & Analytics ### World Cup Hydration Breaks: Dating Apps' Unexpected Engagement Boost Dating app usage surged 116% during half-time and up to 55% on Tinder during mid-half hydration breaks in England's 2026… Friday 17th July · 1 min read Read → https://www.datingindustryinsights.com/news/world-cup-fans-drive-dating-spikes Data & Analytics ### Gen Z's Dating Vetting: Emotional Intelligence Over Body Count Over 55% of Indian Gen Z daters aged 22-27 prioritise how potential partners managed past relationships over the number … Tuesday 14th July · 1 min read Read → https://www.datingindustryinsights.com/news/singles-prioritize-past-relationships-over-profiles Data & Analytics ### LinkedIn's Unintended Role: The Dating Industry's Trust Crisis Exposed One in five U.S. workers now uses LinkedIn to vet romantic prospects, with one in eight forming relationships that origi… Monday 13th July · 1 min read Read → https://www.datingindustryinsights.com/news/survey-finds-linkedin-used-for-dating Data & Analytics ### World Cup's Dating Surge: A Lesson in Density and Urgency Feeld reported an 88% year-on-year increase in users listing 'soccer' as an interest in New York City profiles, with men… Friday 10th July · 1 min read Read → https://www.datingindustryinsights.com/news/world-cup-boosts-dating-app-activity Data & Analytics ### AI Chatbots: India's Tier 2 Cities' Answer to Sex Ed Gaps 62% of Visakhapatnam residents are willing to use AI for sexual health information, approaching Bengaluru's 77% metro ad… Friday 10th July · 1 min read Read → https://www.datingindustryinsights.com/news/indian-singles-using-ai-for-dating Data & Analytics ### Dating Apps Face a Relevance Crisis: 70% of Singles Aren't Interested Only 15% of single adults use dating apps at least once monthly, whilst 70% of singles refuse to use apps at all 27% of … Wednesday 8th July · 1 min read Read → https://www.datingindustryinsights.com/news/majority-us-adults-prefer-in-person Data & Analytics ### Dating Apps' Engagement Model: £1,000 Spent, But Are Users Closer to Love? Average user spends 310 hours annually on dating platforms — equivalent to 13 full days or roughly one month of standard… Monday 6th July · 1 min read Read → https://www.datingindustryinsights.com/news/310-hours-what-dating-apps-cost Data & Analytics ### South Korea's Dating Boom: A Warning for Global Operators South Korea's online dating market is projected to grow 7.5% annually through 2035 from a current valuation of $264 mill… Thursday 2nd July · 1 min read Read → https://www.datingindustryinsights.com/news/south-korea-dating-app-market-growth Data & Analytics ### Known's San Diego Move: A Test of Swipeless Dating's Scalability Known dating app expanding from San Francisco to San Diego in July after exclusive SF-only launch phase San Diego metro … Wednesday 1st July · 1 min read Read → https://www.datingindustryinsights.com/news/known-plans-expand-san-diego Data & Analytics ### World Cup Swipes: Tinder's Missed Opportunity for Event-Driven Growth Tinder reported a 47% surge in international user activity across World Cup host cities compared to the same period in 2… Monday 29th June · 1 min read Read → https://www.datingindustryinsights.com/news/tinder-usage-spikes-2026-world-cup Data & Analytics ### Portugal's Male Complaint Spike: A Warning for Dating Platforms Men filed 85% of dating app complaints in Portugal during the first half of 2026, a sharp departure from the roughly eve… Friday 26th June · 1 min read Read → https://www.datingindustryinsights.com/news/complaints-against-portuguese-dating-apps Data & Analytics ### Howdy's Rural Surge: A Signal for Match Group and Bumble? Howdy reached 1,800 downloads in New Zealand within weeks of launch, split between 1,000 users aged 24-45 and 600 aged 1… Thursday 25th June · 1 min read Read → https://www.datingindustryinsights.com/news/rural-dating-app-howdy-new-zealand Data & Analytics ### Scheduled Intimacy: The Untapped Retention Play for Dating Apps 44% of partnered Americans now schedule sex, rising to 49% among parents and 45% among Gen Z and Millennials Only 29% of… Wednesday 24th June · 1 min read Read → https://www.datingindustryinsights.com/news/44-percent-americans-schedule-sex-dates Data & Analytics ### Dua's Six-Year Run: A Case Study in Niche Dating Success Dua has accumulated 1.1 million registered users across the Albanian diaspora since launching in 2020 The platform targe… Tuesday 23rd June · 1 min read Read → https://www.datingindustryinsights.com/news/dua-sixth-anniversary-1-1m-users Data & Analytics ### Hinge's Book Mentions Surge: Genuine Connection or Profile Curation? Book mentions on dating profiles have surged 29% over the past year according to Hinge data The rise is 41% amongst wome… Monday 22nd June · 1 min read Read → https://www.datingindustryinsights.com/news/reading-becomes-desirable-on-dating-profiles Data & Analytics ### Hinge Tops AI Visibility Index: The New AEO Battleground Hinge ranks first in 5W Public Relations' Dating App AI Visibility Index 2026, ahead of Tinder despite having a smaller … Friday 19th June · 1 min read Read → https://www.datingindustryinsights.com/news/hinge-leads-ai-dating-app-ranking Data & Analytics ### Ashley Madison's Tier-2 Surge: Infrastructure, Not Infidelity, Drives Growth India has jumped from eighth to third globally for Ashley Madison membership sign-ups compared to the previous year Kanc… Thursday 18th June · 1 min read Read → https://www.datingindustryinsights.com/news/ashley-madison-discreet-dating-india-rise Data & Analytics ### Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin? Single mothers now comprise 21.5% of Three Day Rule's membership, up from 19.8% year-on-year—a 1.7 percentage point incr… Friday 12th June · 1 min read Read → https://www.datingindustryinsights.com/news/three-day-rule-single-moms-dating Data & Analytics ### Tawkify's Age Gap Data: A Quantified Double Standard in Dating US men will date partners 14.7 years younger on average but only 8.76 years older, whilst women accept 14.12 years older… Thursday 11th June · 1 min read Read → https://www.datingindustryinsights.com/news/women-men-open-to-older-dating Data & Analytics ### QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution 60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as match… Wednesday 10th June · 1 min read Read → https://www.datingindustryinsights.com/news/personality-archetypes-dating-tool-resurgence Data & Analytics ### Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking 36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crush… Tuesday 9th June · 1 min read Read → https://www.datingindustryinsights.com/news/happn-dutch-gen-z-gym-crushes Data & Analytics ### Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps Match Group reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite de-gamification efforts Bumble… Tuesday 9th June · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-crush-recession-authentic-dating Data & Analytics ### Hinge's LGBTQIA+ Report: The Slow Dating Revolution Apps Can't Ignore 76% of LGBTQIA+ daters report feeling deeply uncertain about the wider world, compared to heterosexual users 52% of LGBT… Monday 8th June · 1 min read Read → https://www.datingindustryinsights.com/news/hinge-lgbtqia-daters-prioritize-consistency Data & Analytics ### Pet Allergies: The Unspoken Barrier in Modern Dating 78% of singles with pet allergies would commit to regular medication to continue dating someone they like 75% of pet own… Thursday 4th June · 1 min read Read → https://www.datingindustryinsights.com/news/pets-emerging-online-dating-compatibility-factor Data & Analytics ### Match Group's Stagnation Sparks Niche App Surge: A Bet on Specificity Match Group reported flat year-on-year revenue growth in Q4 2024, whilst Bumble's share price has collapsed from $76 at … Wednesday 3rd June · 1 min read Read → https://www.datingindustryinsights.com/news/three-new-niche-dating-apps-launch Data & Analytics ### Gen Z's Political Filters: A Self-Inflicted Dating Crisis Only 14% of UK Gen Z adults (18-24) would date someone with different political views, compared to 28% of over-65s and 3… Tuesday 2nd June · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-dating-political-divide-survey Data & Analytics ### Grindr's 'Authenticity' Survey vs. Thirst Trap Reality: A Data Dissonance 83% of UK Grindr users claim to prefer profile photos showing personality over heavily filtered gym selfies, according t… Monday 1st June · 1 min read Read → https://www.datingindustryinsights.com/news/grindr-survey-authentic-profile-photo-trend Data & Analytics ### LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue. 35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of … Monday 1st June · 1 min read Read → https://www.datingindustryinsights.com/news/uk-lgbtq-singles-dating-self-care Data & Analytics ### Feeld's 'Reflections' Tool: Introspection or Data Mining? 67% of Feeld users who completed 165 structured prompts reported increased interest in discussing their wants and desire… Wednesday 27th May · 1 min read Read → https://www.datingindustryinsights.com/news/feeld-state-reflections-improved-communication Data & Analytics ### Tawkify's 'Future Faking' Survey: A Theatre of Insincere Commitment 92% of dating app users report experiencing 'future faking' – premature commitment talk that disappears 40% of singles a… Tuesday 26th May · 1 min read Read → https://www.datingindustryinsights.com/news/tawify-study-future-faking-online-dating Data & Analytics ### Dating Apps' Engagement Strategy Backfires: Users Prefer Sexting Over Meeting 14% of adults now choose sexting over physical sex even when in-person intimacy is available 83% consider sexting outsid… Tuesday 26th May · 1 min read Read → https://www.datingindustryinsights.com/news/sexting-replacing-physical-intimacy-singles Data & Analytics ### Craft Dating Apps Bet on Manual Vetting. Can They Scale Trust? 47% of British users believe dating apps don't work for them, whilst 54% admit to AI-enhancing their profiles Geek Meet … Monday 25th May · 1 min read Read → https://www.datingindustryinsights.com/news/dating-app-startups-rigorous-identity-verification Data & Analytics ### India's 'Soft Exit' Trend: Emotional Maturity or Conflict Avoidance? 51% of Indian dating app users aged 23–35 now favour "soft exits" over ghosting, according to a survey of 9,347 daters 4… Monday 25th May · 1 min read Read → https://www.datingindustryinsights.com/news/indian-singles-softer-rejection-dating-apps Data & Analytics ### Tinder's Authenticity Paradox: Gen Z Wants Real, But Revenue Demands Swipe 64% of young singles say emotional honesty is what dating needs most, whilst 73% report feeling a stronger connection wh… Tuesday 19th May · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-rejecting-performative-dating-authenticity Data & Analytics ### Dating Apps' Gender Cost Gap: A £40 Per Date Problem Men on major dating platforms pay up to £40 per date — five times what women pay for identical subscriptions Male users … Monday 18th May · 1 min read Read → https://www.datingindustryinsights.com/news/gender-imbalance-raises-mens-dating-costs Data & Analytics ### 30% Would Marry Without Meeting: A Data Mirage or Market Shift? 30% of adults surveyed would consider marrying someone they've never met in person 60% of respondents believe virtual in… Monday 11th May · 1 min read Read → https://www.datingindustryinsights.com/news/rise-of-online-only-relationships-challenges Data & Analytics ### Dating's $189 Price Tag: The Cost Crisis Platforms Can't Ignore The average cost of a date in the US has reached $189, up 12.5% from $168 the previous year 47% of single Americans now … Wednesday 6th May · 1 min read Read → https://www.datingindustryinsights.com/news/half-us-singles-dating-costs Data & Analytics ### Cultural Compatibility: The Dating App Feature Mainstream Platforms Overlook 88% of AAPI daters say cultural background matters when choosing a partner, compared to 67% of non-AAPI respondents 45% … Thursday 30th April · 1 min read Read → https://www.datingindustryinsights.com/news/aapi-daters-prioritize-cultural-compatibility Data & Analytics ### Gen Z's Marriage Delay: A Decade-Long Monetisation Gap for Dating Apps 42% of Gen Z respondents cite 31-35 as their ideal wedding age, with only 4% considering marriage at 25 or younger 72% o… Thursday 30th April · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-singles-expect-marry-terms Data & Analytics ### QuackQuack's 'Fluid' Dating Data: Insight or India-Specific Anomaly? QuackQuack surveyed 11,957 Indian users aged 20 to 27 across metro and Tier 2 cities 47% of respondents described modern… Wednesday 29th April · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-daters-embrace-fluid-approaches Data & Analytics ### Dateflation: Why Singles Are Spending Less and Lying More 71% of singles say dating has become more expensive over the past year, with two in five going on fewer dates as a resul… Tuesday 28th April · 1 min read Read → https://www.datingindustryinsights.com/news/survey-inflation-making-dating-more-expensive Data & Analytics ### Feeld's Demographic Twist: Millennials Embrace Polyamory, Gen Z Opts Out Millennials and Gen X account for 58% of Feeld's user base, whilst Gen Z represents just 5.5% Gen Z makes up roughly 40%… Friday 24th April · 1 min read Read → https://www.datingindustryinsights.com/news/millennials-gen-x-polyamory-dating-apps Data & Analytics ### QuackQuack's Survey Signals a Shift: Are Performative Romances Losing Ground? QuackQuack surveyed 8,786 users aged 22–35 across metropolitan India between late 2024 and early 2025 68% of respondents… Tuesday 21st April · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-millennials-shift-dating-trends Data & Analytics ### Matchmaking Costs Surge 26% as Dating Apps Face User Exodus Average cost of personal matchmaking services in the US jumped 26% year-over-year to January 2026 Dating app usage decli… Friday 17th April · 1 min read Read → https://www.datingindustryinsights.com/news/matchmaking-service-costs-rise-demand Data & Analytics ### Swipe Culture's Paradox: Engagement Metrics Undermine Relationship Goals Three studies in the Journal of Social and Personal Relationships found sexualised dating profile imagery consistently r… Thursday 16th April · 1 min read Read → https://www.datingindustryinsights.com/news/sexualized-dating-profiles-hurt-longterm-prospects Data & Analytics ### AI in Dating: The 107% First Date Boost That Singles Distrust 51% of UK singles now use AI features on dating apps for crafting messages, generating date ideas, and writing profiles … Wednesday 15th April · 1 min read Read → https://www.datingindustryinsights.com/news/ai-use-dating-apps-trust-issues Data & Analytics ### Wippy's 231% Profit Surge: The Cross-Border Asymmetry Playbook Wippy's operating profit surged 231% from ₩1.1B ($820,000) in 2023 to ₩3.6B ($2.7M) in 2024 Korean men match with Japane… Monday 13th April · 1 min read Read → https://www.datingindustryinsights.com/news/wippy-dating-app-earnings-growth-korea-japan Data & Analytics ### Dating Apps' $6.5B Dilemma: Are They Failing Gen Z's Relationship Needs? 44% of Gen Z men have never experienced a committed romantic relationship, according to new Pew Research Center data Dat… Friday 10th April · 1 min read Read → https://www.datingindustryinsights.com/news/report-44-percent-gen-z-relationships Data & Analytics ### Gen Z's Political Dealbreakers: A Shrinking Dating Pool Challenge Only 26% of British adults would definitely date someone with different political views Gen Z shows the strictest standa… Thursday 9th April · 1 min read Read → https://www.datingindustryinsights.com/news/lovehoney-survey-politics-dating-dealbreakers-uk Data & Analytics ### Hyperlocal Dating: The Real Threat to Tinder's Global Ambitions Japan's marriage rate fell to 4.1 per 1,000 people in 2023, the lowest since records began in 1899 China's marriage rate… Thursday 9th April · 1 min read Read → https://www.datingindustryinsights.com/news/culturally-specific-dating-apps-popularity-rise Data & Analytics ### Gen Z's Emotional Vetting: A Death Knell for Situationships? 43% of Indian dating app users aged 18-28 actively assess emotional readiness before committing to matches 80% report re… Wednesday 8th April · 1 min read Read → https://www.datingindustryinsights.com/news/indian-gen-z-singles-emotional-availability Data & Analytics ### Gleeden's Indian Surge: A Symptom of Silent Dissatisfaction? Gleeden claims 4 million Indian users, with female membership up 148% over two years Usage peaks during lunch breaks and… Monday 6th April · 1 min read Read → https://www.datingindustryinsights.com/news/gleeden-4-million-users-women-rise Data & Analytics ### DestinyDial's Retro Surge: A Verdict on Modern Dating Apps DestinyDial, a phone-based dating service, reported 53% quarterly growth in active users — its strongest performance sin… Wednesday 1st April · 1 min read Read → https://www.datingindustryinsights.com/news/voice-chat-lines-dating-apps-burnout Data & Analytics ### AI Intimacy in India: A Wake-Up Call for Dating Apps 49% of partnered Indians have engaged in sexual or intimate interactions with AI at least once, according to a March 202… Friday 27th March · 1 min read Read → https://www.datingindustryinsights.com/news/survey-indian-singles-lonely-digital-connections Data & Analytics ### AI's Double-Edged Sword: UK Daters Embrace Tech They Distrust 36% of UK online daters now use AI to write profiles or messages, up from 21% a year ago 66% of singles say they'd be le… Thursday 26th March · 1 min read Read → https://www.datingindustryinsights.com/news/ai-use-in-dating-seen-dishonest Data & Analytics ### AI in Relationships: The Authenticity Paradox Dating Apps Must Solve 22% of US adults believe AI could improve their relationships, but 16% would end a relationship if their partner used AI… Wednesday 25th March · 1 min read Read → https://www.datingindustryinsights.com/news/sixteen-percent-ai-and-relationships-study Data & Analytics ### Narrative Profiles Outperform Lists: A Data-Driven Challenge for Dating Apps Match Group charges $39.99 per month for Tinder Platinum profile guidance, whilst Bumble Premium includes expert profile… Wednesday 25th March · 1 min read Read → https://www.datingindustryinsights.com/news/study-suggests-storytelling-dating-apps Data & Analytics ### China's Parental Matchmaking Apps: Monetising Demographic Panic China's marriage registrations have collapsed 50% from 13.5 million in 2013 to 6.76 million in 2025 Parent matchmaking p… Wednesday 25th March · 1 min read Read → https://www.datingindustryinsights.com/news/parent-led-dating-apps-surge-china Data & Analytics ### Dating Apps Face a New Gatekeeper: The Group Chat Two-thirds of singles won't commit to someone without running them past their personal approval committee first One in f… Monday 23rd March · 1 min read Read → https://www.datingindustryinsights.com/news/tawkify-survey-friends-influence-dating Data & Analytics ### Gen Z's TikTok Paradox: Distrust Fuels Dating App Dissonance 65% of Gen Z singles open TikTok daily despite 60% reporting decreased trust in the platform 42% of Gen Z say they prior… Friday 20th March · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-social-media-tiktok-trends Data & Analytics ### Muzz's Ramadan Traffic Dip: A Predictable Vulnerability in Faith-Based Dating Muzz traffic collapsed by 20% in the opening days of Ramadan 2026, according to founder Shahzad Younas The drop is steep… Thursday 19th March · 1 min read Read → https://www.datingindustryinsights.com/news/muzz-traffic-dip-ramadan-hopes-surge Data & Analytics ### AI Dating Tools Are Delivering Dates and Destroying Trust at the Same Time 54% of US singles now use AI tools for dating assistance, according to research from matchmaking service Arrows AI users… Monday 16th March · 1 min read Read → https://www.datingindustryinsights.com/news/arrows-survey-ai-usage-in-dating Data & Analytics ### Gen Z Is Running Multiple Apps Simultaneously. That Is Not a Trend — It Is a Verdict. 25% of Gen Z singles now prefer first dates under 30 minutes, with some scheduling multiple dates back-to-back Average G… Wednesday 11th March · 1 min read Read → https://www.datingindustryinsights.com/news/stack-dating-trend-gains-prominence Data & Analytics ### Dating Apps Need 40 Swipes Per Match. The Answer Is Already In the Data. Dating app users swipe an average of 40 times to secure a single match, with a swipe-to-date ratio of approximately 400:… Tuesday 10th March · 1 min read Read → https://www.datingindustryinsights.com/news/tawkify-survey-reveals-hidden-costs Data & Analytics ### Feeld Says 42% of Members Are Kinky. The Number Is Doing Marketing Work. Feeld's research claims 42% of the general population engages in kink, suggesting a far larger addressable market than i… Tuesday 10th March · 1 min read Read → https://www.datingindustryinsights.com/news/feeld-state-of-reflections-report-dating Data & Analytics ### Date Drop's Scarcity Model Has a Real Insight Behind the Gimmick Date Drop delivers one algorithmically-paired match per week via email, eliminating swiping and browsing entirely Match … Monday 9th March · 1 min read Read → https://www.datingindustryinsights.com/news/date-drop-plans-launch-university-washington Data & Analytics ### Portuguese Dating Apps: Satisfaction Masks Dysfunctional Norms 93% of Portuguese dating app users admit to ghosting matches, whilst 16% confess to lying on their profiles 57% of women… Wednesday 4th March · 1 min read Read → https://www.datingindustryinsights.com/news/icnova-study-dating-app-usage-portugal Data & Analytics ### Gen Z's Dating App Exodus: AI Fraud Turns Trust into Liability 55% of UK singles aged 18-26 have abandoned dating apps in favour of face-to-face meetings due to AI deepfake concerns 3… Wednesday 4th March · 1 min read Read → https://www.datingindustryinsights.com/news/deepfakes-gen-z-in-person-dates Data & Analytics ### AI Intimacy: India's Paradox of Satisfaction and Secrecy Nearly half of partnered Indians in major cities have engaged sexually with AI instead of their partner at least once Tw… Tuesday 3rd March · 1 min read Read → https://www.datingindustryinsights.com/news/indian-singles-prefer-ai-intimacy Data & Analytics ### AI Photos as Dealbreakers: Dating's New Trust Crisis 56% of U.S. singles now view AI-generated or heavily edited photos as a red flag in dating profiles 45% of Gen Z cite mi… Thursday 19th February · 1 min read Read → https://www.datingindustryinsights.com/news/singles-say-ai-photos-dealbreaker Data & Analytics ### Valentine's Day No Longer Delivers the Subscriber Spike. Apps Need a New Plan. 39% of Happn users consider being single on Valentine's Day 'not very serious', marking a shift away from romantic urgen… Thursday 19th February · 1 min read Read → https://www.datingindustryinsights.com/news/happn-users-skip-valentines-day-rush Data & Analytics ### Choremancing: The Economic Shift Dating Apps Can't Ignore 30% of American singles have tried chore-based dates, whilst 56% remain open to the concept 64% of respondents experienc… Wednesday 18th February · 1 min read Read → https://www.datingindustryinsights.com/news/singles-exploring-chore-based-dating-trends Data & Analytics ### FlirtFinder's Payday Spike Reveals What Economic Anxiety Does to Dating Behaviour FlirtFinder messaging activity collapsed by 56% during the first three weeks of January before rebounding after payday A… Wednesday 18th February · 1 min read Read → https://www.datingindustryinsights.com/news/uk-singles-flirt-more-after-payday Data & Analytics ### Singles Events Surge: A Symptom of App Fatigue, Not a Disruption Match Group reported a 6% year-on-year decline in paying subscribers in Q3 2024, falling to 10.3 million users Bumble's … Friday 13th February · 1 min read Read → https://www.datingindustryinsights.com/news/offline-singles-mixers-gain-popularity Data & Analytics ### QuackQuack's Gen Z Insight: Valentine's Day Isn't the Revenue Driver You Think 33% of Gen Z daters aged 20–26 deliberately paused activity on Valentine's Day, describing it as a 'deliberate non-event… Tuesday 10th February · 1 min read Read → https://www.datingindustryinsights.com/news/indian-gen-z-romantic-fasting-trend Data & Analytics ### Therapy Language Took Over Dating Apps. Members Are Starting to Push Back. 48% of singles hide, minimise, or defer mental health discussions early in dating to appear more dateable 59% who disclo… Friday 6th February · 1 min read Read → https://www.datingindustryinsights.com/news/singles-soften-hide-mental-health Data & Analytics ### Meta's Threads Studio at Super Bowl: A Direct Challenge to X's Turf Threads reached 400 million monthly active users in early 2025, compared to X's self-reported 600 million—a narrow gap m… Friday 6th February · 1 min read Read → https://www.datingindustryinsights.com/news/threads-branded-studio-super-bowl Data & Analytics ### TikTok's User Exodus Shows What Happens When a Platform Loses the Trust of Its Core Demographic TikTok's U.S. daily active users rebounded to above 90 million after dropping to 86–88 million in late January following… Wednesday 4th February · 1 min read Read → https://www.datingindustryinsights.com/news/tiktok-recovers-us-usage-briefly Data & Analytics ### Bluesky's Moderation Numbers Look Good. They Would Not Survive Dating App Scale. Bluesky removed 2.08 million accounts in 2025 whilst growing to 41.41 million users User-submitted reports per 1,000 mon… Monday 2nd February · 1 min read Read → https://www.datingindustryinsights.com/news/bluesky-publishes-transparency-report-2025 Data & Analytics ### Indian Women Hack Dating Apps for Emotional Safety. Platforms Aren't Listening. 57% of 9,685 surveyed Indian women aged 20–35 use 'protective strategies' on dating apps 87% assess profiles based on pe… Friday 30th January · 1 min read Read → https://www.datingindustryinsights.com/news/indian-women-use-protective-dating-strategies Data & Analytics ### Tawkify's Long-Distance Data Shows a Market Dating Apps Are Actively Ignoring 65% of survey respondents would pursue long-distance relationships, with 84% prepared to relocate for the right partner … Friday 30th January · 1 min read Read → https://www.datingindustryinsights.com/news/tawkify-daters-open-to-long-distance Data & Analytics ### Norton's AI Dating Paradox: Users Trust Bots Over Humans 48% of current online daters in New Zealand would consider a romantic relationship with an AI system 65% of daters would… Wednesday 28th January · 1 min read Read → https://www.datingindustryinsights.com/news/norton-report-ai-dating-trends-insights Data & Analytics ### Swipe-Based Dating's Gender Imbalance: A Market Failure in the Making UK dating apps now operate at a 68:32 male-to-female ratio, with 3.6 million men competing for 1.7 million women Male us… Tuesday 27th January · 1 min read Read → https://www.datingindustryinsights.com/news/men-feel-stereotyped-dating-apps Data & Analytics ### QuackQuack's Data Signals End of Situationships for 25+ Singles Nearly 60% of dating app users over 25 now prioritise establishing clear romantic intentions early, according to QuackQu… Thursday 22nd January · 1 min read Read → https://www.datingindustryinsights.com/news/clear-commitment-trends-2026-dating-culture Data & Analytics ### Gen Z Is Filtering Matches by Financial Compatibility. Dating Apps Are Not Built for That. 54% of Gen Z professionals aged 21-35 now prioritise financial security over romantic relationships (47%) or family (47%… Wednesday 21st January · 1 min read Read → https://www.datingindustryinsights.com/news/coffee-meets-bagel-gen-z-dating Data & Analytics ### Ashley Madison's 'Microromance' Report Has Marketing Where the Data Should Be Ashley Madison claims users are pursuing 'microromances'—short-term, emotionally intense connections with multiple concu… Tuesday 20th January · 1 min read Read → https://www.datingindustryinsights.com/news/ashley-madison-privacy-microromances-authenticity Data & Analytics ### Threads Overtakes X in Mobile Users. Dating Brands Must Rethink Strategy. Threads has reached 141.5 million daily active mobile users versus X's 125 million as of January 2026 Dating brands typi… Monday 19th January · 1 min read Read → https://www.datingindustryinsights.com/news/threads-beats-x-mobile-users-web Data & Analytics ### Parship's Survey Validates Its Model, Not the Market Parship surveyed over 1,000 singles in Germany, finding respondents prioritise early assessment of long-term compatibili… Monday 19th January · 1 min read Read → https://www.datingindustryinsights.com/news/parship-majority-singles-seek-longterm-relationships Data & Analytics ### Hily Overtakes Bumble: Gen Z's Shift Signals Bumble's Brand Erosion Hily has overtaken Bumble to become the third-largest dating app in the US by downloads, according to AppMagic data The … Monday 19th January · 1 min read Read → https://www.datingindustryinsights.com/news/hily-surpasses-bumble-us-dating-app Data & Analytics ### Divorced Indians Redefine Dating: Emotional Literacy Over Tradition Three in five divorced Indians now dating again have developed hard boundaries that didn't exist in their first marriage… Friday 16th January · 1 min read Read → https://www.datingindustryinsights.com/news/rebounce-survey-divorced-daters-boundaries Data & Analytics ### Gen Z's Relationship Choices: Economic Coercion or Cultural Shift? 50% of Gen Z and millennials would stay in an unhappy relationship for financial security, compared with just 34% of Gen… Thursday 15th January · 1 min read Read → https://www.datingindustryinsights.com/news/rising-costs-reshape-modern-dating Data & Analytics ### Unemployment Anxiety: Dating Apps' Blind Spot in Economic Precarity 71% of singles say unemployment is not a dealbreaker when meeting someone new Over half of unemployed people feel anxiou… Tuesday 13th January · 1 min read Read → https://www.datingindustryinsights.com/news/half-daters-anxiety-disclosing-unemployment Data & Analytics ### Breeze's Height Filter Data: A Sign of UK Dating Inertia? Just 32% of UK dating app users filter matches by height, the lowest rate across all markets studied by Breeze Dutch use… Tuesday 13th January · 1 min read Read → https://www.datingindustryinsights.com/news/british-singles-most-flexible-daters Data & Analytics ### Match and Bumble's Commitment Gap: A Product-Market Fit Paradox A 6,600-person study across 50 countries found app-formed couples report lower relationship satisfaction than those who … Monday 12th January · 1 min read Read → https://www.datingindustryinsights.com/news/relationships-formed-offline-higher-satisfaction Data & Analytics ### BLK's Gen Z Survey: Values-First Dating Is the New Norm Nearly 90% of Black Gen Z users want to declare core values—religion, politics, finances, family planning—before the fir… Monday 12th January · 1 min read Read → https://www.datingindustryinsights.com/news/black-gen-z-daters-prioritise-values Data & Analytics ### The Exclamation Point Tax: How Dating Apps Penalize Women Women use exclamation points at twice the rate of men in dating profiles, and multiple exclamation points at three times… Friday 9th January · 1 min read Read → https://www.datingindustryinsights.com/news/gender-gap-dating-app-communication-study Data & Analytics ### Indian Singles Set Deadlines. Dating Apps Face a Retention Crisis. 37% of 7,583 QuackQuack users now impose "sunset clauses" on dating app use—predetermined time limits of six to twelve m… Wednesday 7th January · 1 min read Read → https://www.datingindustryinsights.com/news/survey-daters-set-time-limits-apps Data & Analytics ### Dating Sunday: A Self-Fulfilling Prophecy or Genuine User Surge? Tinder recorded a 13% spike in swipe activity above annual averages between 1 January and 14 February 2024 The platform … Tuesday 6th January · 1 min read Read → https://www.datingindustryinsights.com/news/dating-app-activity-surges-early-year Data & Analytics ### Dating Sunday: A Sugar Rush or Sustainable Strategy? Hinge recorded a 31.2% surge in likes and 24.5% jump in messages on Dating Sunday (4 January) compared to a typical Sund… Monday 5th January · 1 min read Read → https://www.datingindustryinsights.com/news/dating-sunday-annual-app-activity-surge Data & Analytics ### Tinder's 'Values Shift' Report Has Real Data Inside the Marketing Packaging Tinder's parent company Match Group share price has collapsed 60% from $182 in October 2021 to $73 today Tinder's payer … Wednesday 3rd December · 1 min read Read → https://www.datingindustryinsights.com/news/tinder-year-in-swipe-report-predictions Data & Analytics ### Workplace Dating Is Growing. Apps That Enable It Are Taking on Legal Risk They Have Not Priced In. 92% of millennial Americans now use dating apps during work hours, according to a Hily survey of 1,700 Americans 74% of … Tuesday 2nd December · 1 min read Read → https://www.datingindustryinsights.com/news/survey-finds-workplace-dating-apps Data & Analytics ### Hinge's Prompt Problem: Users Demand More Than Template Responses Hinge users are increasingly rejecting matches based on low-effort, clichéd, or overly sarcastic prompt responses Hinge'… Thursday 27th November · 1 min read Read → https://www.datingindustryinsights.com/news/hinge-users-strongest-red-flags-survey Data & Analytics ### BLK's Gen Z Survey: A Warning Shot for Algorithm-Driven Dating 86% of Black Gen Z users on BLK discuss faith, finances, and family goals within the first few dates 40% report meeting … Thursday 27th November · 1 min read Read → https://www.datingindustryinsights.com/news/blk-report-black-gen-z-dating Data & Analytics ### Gen Z's Dating App Exodus: A Verdict on Swipe Culture's Obsolescence First-month uninstall rates for dating apps jumped from 65% to 69% between 2024 and 2025 91% of 18- to 24-year-olds now … Tuesday 25th November · 1 min read Read → https://www.datingindustryinsights.com/news/dating-apps-uninstalled-within-one-month Data & Analytics ### Hinge's 'Question Deficit' Exposes Gen Z's Dating Paradox 84% of Gen Z daters say they want meaningful interaction, yet most avoid the questions that would create it 47% of Gen Z… Monday 24th November · 1 min read Read → https://www.datingindustryinsights.com/news/hinge-report-gen-z-question-deficit Data & Analytics ### QuackQuack's Data: Gen Z's Therapy-Speak Is Redefining Dating App Design 27% of Indian dating app users aged 22-35 previously mistook toxic relationship patterns for genuine passion 60% now act… Thursday 20th November · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-survey-young-daters-rejecting-drama Data & Analytics ### Dating Apps Win the Marriage Race. Why Can't They Win Investors? 27% of American couples who married between 2024 and 2025 met through dating apps or websites—more than any other single… Wednesday 19th November · 1 min read Read → https://www.datingindustryinsights.com/news/dating-apps-drive-us-marriage-trends Data & Analytics ### Sister Wives Claims Texas Is Its Biggest Non-Monogamy Market. The Data Is Doing Heavy Lifting. Sister Wives claims Texas accounts for more than 10% of its 15,000 US users, with a reported 5,000% surge in poly-relate… Wednesday 19th November · 1 min read Read → https://www.datingindustryinsights.com/news/texas-leads-growth-polyamory-interest Data & Analytics ### QuackQuack's 40M Users: Vanity Metric or Market Insight? QuackQuack has crossed 40 million registered users, with metro areas now representing the majority of new registrations … Tuesday 11th November · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-reports-40m-users-year-end Data & Analytics ### British Modesty or Profile Mediocrity? The Real Issue in UK Dating Nearly 942,000 UK singles reportedly downplay achievements and interests in dating profiles due to fear of appearing arr… Tuesday 11th November · 1 min read Read → https://www.datingindustryinsights.com/news/majority-brits-miss-dates-modesty Data & Analytics ### AI in Dating: When Automation Masks a Design Crisis 82% of Gen Z and 87% of millennials already use AI to write dating messages and build profiles 62% of Gen Z and 70% of m… Monday 10th November · 1 min read Read → https://www.datingindustryinsights.com/news/ai-use-online-dating-rises-hily Data & Analytics ### Hinge Overtakes Bumble in Revenue: A Verdict on Product Philosophy Hinge overtook Bumble in monthly app store revenue for four consecutive months from June to September 2024, the first ti… Wednesday 5th November · 1 min read Read → https://www.datingindustryinsights.com/news/hinge-overtakes-bumble-revenue-record-highs Data & Analytics ### UK Singles' Eco Values: Aspirational Branding, Not Dating Reality 70% of UK singles say they care about a partner's environmental values, but only 10% actually consider sustainability on… Wednesday 29th October · 1 min read Read → https://www.datingindustryinsights.com/news/singles-prefer-sustainability-in-dating Data & Analytics ### Spain's Dating Exodus: A Warning for Freemium Models Everywhere 61% of dating app users in Spain report feeling drained by platforms, driving exodus to offline alternatives Tinder's pa… Wednesday 29th October · 1 min read Read → https://www.datingindustryinsights.com/news/dating-apps-lose-momentum-spain Data & Analytics ### India's Offline Dating Surge: A Swipe Model Crisis for Tinder and Bumble 66% of Indian dating app users never meet their matches in person, according to 2024 YouGov survey India has 400 million… Tuesday 28th October · 1 min read Read → https://www.datingindustryinsights.com/news/swipe-fatigue-indian-singles-offline-dating Data & Analytics ### India's Festival Cycle: The Unseen Churn Factor in Long-Distance Dating 59% of long-distance couples in India report festivals make separation harder, not easier In Tier-2 cities, 63% said pos… Friday 24th October · 1 min read Read → https://www.datingindustryinsights.com/news/survey-long-distance-dating-festive-seasons Data & Analytics ### 98% of Brits Want Money Talk in Dating. 80% Can't Do It. 98% of UK adults believe financial conversations belong in relationships 80% say admitting debt to a partner is harder t… Thursday 23rd October · 1 min read Read → https://www.datingindustryinsights.com/news/singles-admitting-debt-harder-love Data & Analytics ### Gen Z's Paradox: Sex-Positive Yet Judgmental on 'Body Count' 41% of Gen Z adults would be put off by a partner's 'body count', compared to just 16% of Gen X and older adults Men rep… Tuesday 21st October · 1 min read Read → https://www.datingindustryinsights.com/news/women-care-more-about-partner-body-count Data & Analytics ### AI Companions Redefine Cheating: A New Trust Crisis for Dating Apps 54% of American singles now consider romantic or emotional engagement with AI chatbots as infidelity, just 1 percentage … Monday 20th October · 1 min read Read → https://www.datingindustryinsights.com/news/cheating-unforgivable-definitions-broad-dating Data & Analytics ### Ourtime's Travel Focus: Insightful Strategy or Wealth Signaling? 68% of Ourtime users reportedly consider travel compatibility essential when choosing partners, with 13% calling misalig… Tuesday 14th October · 1 min read Read → https://www.datingindustryinsights.com/news/travel-is-the-new-dealbreaker-midlife Data & Analytics ### Dating Apps' Gender Imbalance: Women Withdraw as Men Persist Men are going on 48% more dates than women, according to new research from DatingNews.com and the Kinsey Institute Datin… Monday 13th October · 1 min read Read → https://www.datingindustryinsights.com/news/study-men-go-on-more-dates Data & Analytics ### Dogfishing Signals a Trust Collapse in Dating Profiles Match Group (MTCH) and Bumble (BMBL) face a growing trust crisis as users learn to detect staged profile elements "Dogfi… Monday 6th October · 1 min read Read → https://www.datingindustryinsights.com/news/users-push-back-against-dogfishing Data & Analytics ### POF's 2026 Trends: Insightful Data or Convenient Narrative? Match Group's Plenty of Fish surveyed 2,000 US singles in December, identifying three trends: 71% prioritise immediate c… Wednesday 1st October · 1 min read Read → https://www.datingindustryinsights.com/news/plenty-fish-2026-dating-trends Data & Analytics ### Dating Apps Aren't Just for Matches. They're Social Utilities Now. A meta-synthesis of 21 qualitative studies identified eight distinct motivations for using dating apps, with finding a p… Monday 29th September · 1 min read Read → https://www.datingindustryinsights.com/news/study-dating-apps-beyond-love-hookups Data & Analytics ### Throning: The 30% User Trend Match Group and Bumble Can't Ignore Nearly 30% of singles now openly admit to 'throning' — deliberately pursuing romantic partners to elevate their social s… Friday 26th September · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-embraces-throning-social-mobility Data & Analytics ### India's Festival Filter: Dating Apps Reinforce Cultural Gatekeeping 40% of Indian dating app users now assess potential matches based on their participation in cultural festivals like Navr… Thursday 25th September · 1 min read Read → https://www.datingindustryinsights.com/news/survey-festivals-filter-indian-dating Data & Analytics ### Collective's 100K Users: A Trust Shift or Temporary Refuge? Collective has surpassed 100,000 members and reached #70 in UK social networking download charts The platform positions … Tuesday 23rd September · 1 min read Read → https://www.datingindustryinsights.com/news/collective-hits-100k-members-demand-grows Data & Analytics ### QuackQuack's Data Exposes India's Dating Divide: Metro vs. Tier-Two Realities 22% of Indian daters aged 20–25 in major metros now match with partners seven to eight years their senior, according to … Tuesday 16th September · 1 min read Read → https://www.datingindustryinsights.com/news/cross-generational-dating-trend-india Data & Analytics ### Dating Apps Face a Consent Crisis: Lies Aren't Just Profile Deep Over a third of adults admit to lying on first dates, according to survey data from Gamblizard polling 2,000 adults One … Friday 12th September · 1 min read Read → https://www.datingindustryinsights.com/news/study-reveals-why-people-lie Data & Analytics ### QuackQuack's Survey: Dating Apps Teach Performance, Not Connection Survey of 9,500 Indian singles aged 18–28 reveals widespread "teacher's pet syndrome"—compulsive message-crafting and se… Friday 5th September · 1 min read Read → https://www.datingindustryinsights.com/news/survey-reveals-young-indians-dating-lessons Data & Analytics ### Dating Apps' Core Product Flaw: Study Shows Lower Relationship Quality Nearly half of post-2023 relationships now start online, according to a new 50-country study examining 6,600 people App-… Thursday 4th September · 1 min read Read → https://www.datingindustryinsights.com/news/online-dating-global-couples-meeting-online Data & Analytics ### DateMyAge's Survey: Marketing Masquerading as Research Lumen reached 3.5 million users globally by mid-2024, restricted entirely to over-50s membership Over-50s convert to pai… Thursday 4th September · 1 min read Read → https://www.datingindustryinsights.com/news/datemyage-users-over-50-thriving Data & Analytics ### The League's Survey: Career Ambition as Dating's New Currency 83% of The League's users rate lifestyle and ambition compatibility as equal to physical attraction 60% call career ambi… Wednesday 3rd September · 1 min read Read → https://www.datingindustryinsights.com/news/career-choices-impact-dating-appeal-study Data & Analytics ### German Study Exposes Dating Apps' 10:1 Looks Bias. Can Personality Ever Compete? A 1.5-point improvement in photo attractiveness generates 20% more matches on dating apps, whilst equivalent bio enhance… Wednesday 3rd September · 1 min read Read → https://www.datingindustryinsights.com/news/profile-photos-dominate-online-dating Data & Analytics ### Gen Z's 'Body Count' Anxiety: A Challenge to Dating App Assumptions 41% of Gen Z respondents said they'd be bothered by a partner's sexual history, compared to just 19% of Gen X and 14% of… Tuesday 2nd September · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-concerned-body-count-dating Data & Analytics ### Dating Apps' $6B Paradox: Fewer Users, More Revenue Dating industry revenue hit $6B in 2024 despite five consecutive years of declining app downloads Global dating app reve… Wednesday 27th August · 1 min read Read → https://www.datingindustryinsights.com/news/global-dating-app-revenues-top-growth Data & Analytics ### Feeld and Translr's Growth: A Case for Trans-Inclusive Design Feeld recorded 179,885 users changing sexuality settings within a single year, representing roughly a quarter of all adj… Tuesday 26th August · 1 min read Read → https://www.datingindustryinsights.com/news/trans-inclusive-features-boost-dating-engagement Data & Analytics ### Gleeden's Survey Claims Demand for Affairs in India. The Data Disagrees. Gleeden survey claims 61% of Indian respondents maintain monogamy due to societal pressure rather than personal choice T… Monday 25th August · 1 min read Read → https://www.datingindustryinsights.com/news/indian-online-dating-embraces-non-monogamy Data & Analytics ### The League's Survey Exposes Economic Realities Behind Dating Preferences 73% of women on The League prioritise career ambition in partner selection, compared to just 38% of men—a 35-percentage-… Friday 22nd August · 1 min read Read → https://www.datingindustryinsights.com/news/survey-ambition-differs-gender-dating-apps Data & Analytics ### Gen Z's Dating Budget Cuts: A Market Problem, Not Just a Retention Issue 64% of Gen Z singles would rather cancel a date than admit they can't afford it 28% of Gen Z singles have stopped dating… Thursday 21st August · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-dating-money-pragmatic-spending Data & Analytics ### Gen Z's Dating App Exodus: TikTok's Free Model Threatens ARPU Over 50% of Gen Z singles spend £0 per month on dating apps, according to Bank of America research 75% of Gen Z report d… Wednesday 20th August · 1 min read Read → https://www.datingindustryinsights.com/news/half-gen-z-spend-nothing-dating Data & Analytics ### Virgin's Adrenaline Dating Survey: Marketing Hype or Real Demand? 93% of Americans claim to be open to "adrenaline dating" according to Virgin Experience Gifts commissioned survey 47% of… Tuesday 19th August · 1 min read Read → https://www.datingindustryinsights.com/news/adrenaline-dating-thrill-based-connections-trend Data & Analytics ### Singles Run Club's Growth: A Warning Signal for Dating Apps Singles Run Club has grown to 1,200 members across Dublin, Cork, and Galway since launching in 2023 Annual membership co… Friday 15th August · 1 min read Read → https://www.datingindustryinsights.com/news/dublin-singles-connect-through-running Data & Analytics ### Gen Z's Office Romances: A Structural Threat to Dating Apps 45% of Gen Z workers are now in workplace relationships, more than double the 21% reported by baby boomers Match Group r… Tuesday 12th August · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-office-romance-dating-apps Data & Analytics ### Hily's AI Adoption Stats: A Trust Crisis in the Making? 82% of American Gen Z and Millennial daters now use AI tools in their dating lives, rising to 87% among Gen Z singles 95… Tuesday 12th August · 1 min read Read → https://www.datingindustryinsights.com/news/hily-report-reveals-extensive-ai-use Data & Analytics ### Tawkify's $6K Pitch: Market Insight or Marketing Spin? Tawkify charges clients upwards of $6,000 annually for matchmaking services and claims singles are abandoning swipe cult… Thursday 7th August · 1 min read Read → https://www.datingindustryinsights.com/news/tawkify-uncovers-summer-2025-dating-trends Data & Analytics ### Gen Z's Nostalgia Play: A Challenge to Dating Apps' Core Assumptions 68% of Gen Z dating app users now use childhood or "simpler times" photos to signal approachability 55% have abandoned a… Thursday 7th August · 1 min read Read → https://www.datingindustryinsights.com/news/data-gen-z-relatable-imperfection-trend Data & Analytics ### Happn's Amsterdam Run: A Retention Play Disguised as Brand Activation happn is hosting a free 5km group run in Amsterdam on 12 August, capped at 40 participants 30% of US adults who have use… Tuesday 5th August · 1 min read Read → https://www.datingindustryinsights.com/news/happn-single-run-offline-events-popular Data & Analytics ### QuackQuack's Friendship Data: A Warning for Dating App Economics Two in seven QuackQuack users now meet close friends through the dating app, with 21% maintaining entirely platonic rela… Wednesday 30th July · 1 min read Read → https://www.datingindustryinsights.com/news/dating-apps-serve-as-friendship-tools Data & Analytics ### Harmonizer's Flexibility Claim: A Challenge to Dating's Core Metrics Harmonizer's study of 20,000 American couples found that high psychological flexibility led to relationships lasting 72%… Friday 25th July · 1 min read Read → https://www.datingindustryinsights.com/news/harmonizer-adaptability-better-than-similarity-dating Data & Analytics ### Destination Dating: UK Singles' Frustration Fuels a New Travel Trend Two-thirds of British solo travellers now reactivate dating apps whilst abroad, according to survey data from 2,000 UK r… Wednesday 23rd July · 1 min read Read → https://www.datingindustryinsights.com/news/international-dating-rise-uk-singles Data & Analytics ### QuackQuack's 'Quantum Dating': Innovation or Justifying Low Conversions? QuackQuack surveyed 8,974 users aged 18-27 in Tier 1 and 2 Indian cities about relationship attitudes India's dating mar… Thursday 17th July · 1 min read Read → https://www.datingindustryinsights.com/news/ripple-effect-important-dating-app-users Data & Analytics ### Gen Z's AI Paradox: Trust Issues Fuel a Profile Arms Race Nearly half of Gen Z UK singles use AI tools to write dating profiles and messages, according to a December 2024 Bloombe… Tuesday 15th July · 1 min read Read → https://www.datingindustryinsights.com/news/ai-use-in-dating-surges-genz Data & Analytics ### QuackQuack's Reconnection Data Challenges Disposable Dating Narrative 43% of QuackQuack users have reconnected with someone they previously unmatched or ghosted, based on 7,685 respondents M… Monday 14th July · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-daters-reconnect-with-exes Data & Analytics ### Gen Z's Oversharing Paradox: A Product Design Dilemma 58% of active daters have reconsidered pursuing someone after experiencing "floodlighting" — oversharing emotional bagga… Wednesday 9th July · 1 min read Read → https://www.datingindustryinsights.com/news/tawkify-gen-z-oversharing-dating-redflag Data & Analytics ### Dua.com's 1.1M Users: A Diaspora Play, Not a Dating App Miracle Dua.com has reached 1.1 million users serving Albanian singles globally, built in 100 days during March 2020 lockdowns T… Wednesday 9th July · 1 min read Read → https://www.datingindustryinsights.com/news/albanian-dating-app-dua-turns-five Data & Analytics ### Dating Apps' Trust Deficit: A Business Model Vulnerability 66% of dating app users don't trust platforms to protect them from fraud and dangerous individuals Trust deficit rises t… Tuesday 8th July · 1 min read Read → https://www.datingindustryinsights.com/news/two-thirds-dating-app-users-safety Data & Analytics ### Gleeden's Survey: Market Creation Disguised as Research? Gleeden claims 3 million users in India and commissioned survey of 1,500 urban respondents 51% report emotional disconne… Friday 4th July · 1 min read Read → https://www.datingindustryinsights.com/news/gleeden-survey-attitudes-infidelity-urban-india Data & Analytics ### Trifler's Offline-First Bet: A Niche Solution or a Scaling Nightmare? Trifler has reached 10,000 users and facilitated 150 matches over nearly two years in market Users pay ₹500-2000 ($6-24)… Thursday 3rd July · 1 min read Read → https://www.datingindustryinsights.com/news/trifler-offline-dating-growth-india Data & Analytics ### Gen Z Queer Singles Redefine Dating Amid Political Tensions 26% of LGBTQ+ singles in the US have altered dating patterns due to political factors, rising to 43% among Gen Z (18-25 … Thursday 26th June · 1 min read Read → https://www.datingindustryinsights.com/news/lgbtq-singles-political-climate-dating Data & Analytics ### Dating Apps' AI Obsession: Users Aren't Buying It Only 15% of dating app users expressed enthusiasm about AI integration, the lowest of any app category surveyed 63.5% of… Wednesday 25th June · 1 min read Read → https://www.datingindustryinsights.com/news/only-15-percent-users-care-ai Data & Analytics ### QuackQuack's Gen Z Survey: When Punctuation Becomes a Dating Signal 19% of Gen Z users in QuackQuack's survey interpret a full stop at the end of a text message as passive-aggressive 21% a… Wednesday 18th June · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-daters-decode-digital-signals Data & Analytics ### Height Filters: A Revenue Stream or a Generational Misstep? 55% of Britons support height filters on dating apps, but opposition rises to 36% amongst under-30s — the demographic th… Wednesday 18th June · 1 min read Read → https://www.datingindustryinsights.com/news/tinders-height-filter-debate-brits-support Data & Analytics ### Feeld's Growth: A Vanilla Invasion or a New User Paradigm? Feeld has achieved 30% year-on-year growth since 2022, outpacing stagnant Match Group and Bumble Majority of growth now … Tuesday 17th June · 1 min read Read → https://www.datingindustryinsights.com/news/feeld-30-growth-mainstream-users-influx Data & Analytics ### Dating Apps Bet on Premiums Amid User Doubts. Will It Pay Off? Global dating app market projected to reach $15.56 billion by 2032, up from $8.38 billion in 2023—a 7% compound annual g… Friday 13th June · 1 min read Read → https://www.datingindustryinsights.com/news/dating-app-market-growth-user-expectations Data & Analytics ### ChatGPT's Personal Use Surge: Are Dating Apps Missing Out? Generative AI usage is split roughly 50-50 between personal and business applications according to recent industry data … Monday 9th June · 1 min read Read → https://www.datingindustryinsights.com/news/harvard-top-ai-therapy-companionship Data & Analytics ### Hily's Survey Exposes Dating Apps' Anxiety Economy. Will Operators Listen? 62% of dating app users aged 18-40 feel 'not perfect enough' when using platforms, according to a survey of 3,000 Americ… Monday 9th June · 1 min read Read → https://www.datingindustryinsights.com/news/hily-survey-young-americans-dating-perfectionism Data & Analytics ### ARCHER's Trends Report: Insight or Convenient Narrative? ARCHER surveyed 551 users in February 2025, finding 61.5% prioritise long-term relationships versus 10.5% seeking casual… Friday 6th June · 1 min read Read → https://www.datingindustryinsights.com/news/archer-naked-truth-gay-dating-trends Data & Analytics ### Flure's 1.5M Installs: A Win for Ambiguity or Just Situationships in Disguise? Flure has reached 1.5 million US installs since launching in 2023 with a no-swipe, no-stated-intentions model The app re… Wednesday 4th June · 1 min read Read → https://www.datingindustryinsights.com/news/flure-success-digital-explorationships-focus Data & Analytics ### Inflation Isn't Just a Cost Issue. It's Dating's Demand Crisis. 54% of single Americans have skipped dating opportunities due to cost concerns, according to a January 2025 Bankrate sur… Thursday 29th May · 1 min read Read → https://www.datingindustryinsights.com/news/how-money-stress-fear-hurting-dating Data & Analytics ### Match and Bumble's $4B Haul: Monetising Frustration, Not Growth Tinder, Bumble and Hinge generated $4 billion in revenue since January 2024, with April 2025 marking the highest monthly… Thursday 29th May · 1 min read Read → https://www.datingindustryinsights.com/news/dating-app-giants-user-spending-growth Data & Analytics ### Young Daters Prefer Reform UK Over Tories: A Brand Crisis, Not a Shift Southampton and Harvard universities analysed swiping behaviour across 20,000 mock dating profiles to measure political … Thursday 22nd May · 1 min read Read → https://www.datingindustryinsights.com/news/study-politics-shapes-young-uk-daters Data & Analytics ### Tinder, Hinge, Bumble: $311M Revenue Proves Lock-In Beats Innovation Tinder, Hinge, and Bumble generated a combined $311 million in April 2025, the highest monthly revenue on record for the… Monday 19th May · 1 min read Read → https://www.datingindustryinsights.com/news/dating-apps-record-highest-monthly-revenue Data & Analytics ### OkCupid's Consent Survey: Aspirational Data or Industry Outlier? 75% of OkCupid users claim they always discuss boundaries before intimacy, rising to 82% amongst Gen Z 93% of respondent… Thursday 15th May · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-online-dating-boundaries-trends Data & Analytics ### Gen Z's Dating Paradox: Privacy from Moms, But Not Independence 41% of Gen Z respondents would refuse to date someone their mother dislikes, despite most hiding relationship details fr… Wednesday 14th May · 1 min read Read → https://www.datingindustryinsights.com/news/hily-survey-young-daters-privacy Data & Analytics ### Gen Z's Ironic Profiles: A Retention Crisis in Disguise Tinder's direct revenue declined 9% year-over-year in Q3 2024, driven partly by weakness in younger demographics Gen Z d… Wednesday 14th May · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-daters-fear-cringe-dating Data & Analytics ### Gleeden's Emotional Affair Data: A Wake-Up Call for Dating Apps 40% of married users on extramarital platform Gleeden report engaging in emotionally intimate online relationships witho… Monday 12th May · 1 min read Read → https://www.datingindustryinsights.com/news/gleeden-study-married-indians-digital-affairs Data & Analytics ### India's Dating Apps Profit from Married Users. The Industry's Open Secret. Dating apps in India are projected to reach $450M in revenue by 2027, with married users representing a significant but … Monday 5th May · 1 min read Read → https://www.datingindustryinsights.com/news/over-half-married-indians-questioning-monogamy Data & Analytics ### QuackQuack's Survey: Intentional Dating or Just Marketing Spin? QuackQuack surveyed 10,000 users claiming toxic dating trends have declined by 30% in India India's dating app market ad… Friday 25th April · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-survey-evolving-dating-norms Data & Analytics ### 46% of Couples Stay for Money: A User Acquisition Goldmine? 46.2% of coupled US adults would consider leaving their partner if money weren't a constraint 86% of respondents have ar… Tuesday 22nd April · 1 min read Read → https://www.datingindustryinsights.com/news/self-financial-study-money-modern-relationships Data & Analytics ### Gen Z's Dating App Fatigue: A Revenue Crisis, Not a Product Glitch 79% of Gen Z dating app users report experiencing 'dating app fatigue', citing superficial interactions and lack of genu… Monday 21st April · 1 min read Read → https://www.datingindustryinsights.com/news/dating-fatigue-continues-to-grow Data & Analytics ### Tinder's Market Share Plunge: A Swipe Culture Reckoning Tinder's US market share has plummeted to just 25%, with Bumble close behind at 24% and Hinge at 18% Global paying subsc… Monday 21st April · 1 min read Read → https://www.datingindustryinsights.com/news/bumble-gains-on-tinder-in-market Data & Analytics ### Hily's Survey Exposes Dating's Photo Dilemma: A Systemic Trust Issue 52% of Gen Z and millennials have walked away from dates after discovering their match looked substantially different fr… Thursday 17th April · 1 min read Read → https://www.datingindustryinsights.com/news/survey-outdated-profile-photos-dating Data & Analytics ### Gleeden's Emotional Affair Strategy: A Market Play in Disguise 66% of Gleeden's female users in India engage in emotional rather than sexual conversations, according to company data I… Thursday 10th April · 1 min read Read → https://www.datingindustryinsights.com/news/gleeden-study-users-seek-friends Data & Analytics ### India's Dating Pressure Gap: Women Race Against the Clock 60% of Indian women on dating apps report societal pressure to commit quickly, versus 33% of men 34% of users aged 27-35… Friday 4th April · 1 min read Read → https://www.datingindustryinsights.com/news/three-month-trend-indian-online-dating Data & Analytics ### Indian Users Reject Swipe Culture: A Threat to Dating App Economics 39% of Indian dating app users are deliberately delaying progressing matches, prioritising emotional readiness over rapi… Thursday 27th March · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-survey-indian-online-daters Data & Analytics ### AI Dating Tools: A Costly Misread of Gen Z and Millennial Demand 72-76% of Gen Z and millennials have never used AI dating tools and don't plan to Only 9-15% of respondents reported act… Tuesday 25th March · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-experimenting-with-ai-dating Data & Analytics ### Gen Z's Office Romance Rejection: A Risk Management Strategy Only 50% of UK Gen Z workers consider workplace relationships acceptable, compared to 64% of Baby Boomers 73% of Gen Z c… Friday 21st March · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-rejects-office-romances-study Data & Analytics ### Dating Apps' Revenue Shift: Microtransactions Over Subscriptions 75.8% of dating app revenue now comes from one-time purchases rather than subscriptions, according to analytics firm Ada… Friday 21st March · 1 min read Read → https://www.datingindustryinsights.com/news/adapty-unveils-dating-app-monetisation-insights Data & Analytics ### QuackQuack's Holi Data: Marketing Spin or Real Relationship Insight? QuackQuack claims 28.5% of Holi-period matches develop into relationships—nearly double the 10-15% industry baseline Sur… Friday 14th March · 1 min read Read → https://www.datingindustryinsights.com/news/holi-sparks-new-romantic-connections-survey Data & Analytics ### HUD's 18M Users: A Market Failure in Casual Dating HUD has reached 18 million users across 166 countries, nearly a decade after launching as an explicitly casual dating ap… Monday 10th March · 1 min read Read → https://www.datingindustryinsights.com/news/hud-app-surpasses-18-million-users Data & Analytics ### Tinder India's Survey: Data or Just a Women's Day Marketing Ploy? 51% of young female Tinder India users prioritise reliability over traditional romantic gestures in modern dating etique… Thursday 6th March · 1 min read Read → https://www.datingindustryinsights.com/news/tinder-her-new-dating-rulebook-launch Data & Analytics ### India's Small-City Dating App Users Redefine Engagement Metrics 38% of users in smaller Indian cities chat for over a month before meeting in person, according to QuackQuack survey of … Thursday 27th February · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-modern-indian-dating-tradition Data & Analytics ### Bookmark's Gender Split: A Statistical Anomaly or Real Market Fit? Bookmark reports 25% of its paying subscribers in India are women, potentially ahead of mainstream competitors in a mark… Tuesday 25th February · 1 min read Read → https://www.datingindustryinsights.com/news/reading-based-dating-app-global-expansion Data & Analytics ### Dating Apps or Social Networks? The Monetisation Dilemma 48% of dating app users reported using platforms 'simply to meet new people' according to 2021 Kaspersky research Gen Z … Monday 24th February · 1 min read Read → https://www.datingindustryinsights.com/news/dating-apps-double-duty-social-hubs Data & Analytics ### LELO's Age Filter Claim: Marketing Spin or Real User Shift? LELO claims 82.5% of dating app users widened age filters in past year, with younger men and older women driving the tre… Friday 21st February · 1 min read Read → https://www.datingindustryinsights.com/news/survey-finds-dating-app-users-expanding Data & Analytics ### Instagram's Dating Surge: A Wake-Up Call for Match Group and Bumble Instagram has overtaken dedicated dating apps as the most popular platform for meeting romantic prospects among Rizz AI … Friday 21st February · 1 min read Read → https://www.datingindustryinsights.com/news/instagram-most-popular-new-dating-app Data & Analytics ### Dating Apps' Age Filter Dilemma: Stated Preferences vs. Real Attraction University of California, Davis study analysed 4,500 speed-dating encounters to measure attraction patterns Women showed… Thursday 20th February · 1 min read Read → https://www.datingindustryinsights.com/news/analyzing-blind-dates-reveals-age-preferences Data & Analytics ### QuackQuack's Gen Z Paradox: Anti-Valentine's Rhetoric, Pro-Engagement Reality QuackQuack surveyed 13,400 Indian users, revealing Gen Z was most active on the platform before Valentine's Day despite … Wednesday 19th February · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-gen-z-millennials-valentines-navigated Data & Analytics ### Gen Z's Travel Spend Signals a Dating App Exodus Gen Z travellers are 75% more likely than average holidaymakers to research destinations specifically for meeting potent… Wednesday 12th February · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-travel-real-life-romance Data & Analytics ### QuackQuack's Valentine's Data: Emotional Economics of India's Dating Scene QuackQuack survey of 12,000 Indian dating app users found 60% actively prepare for Valentine's Day Nearly a quarter of u… Thursday 6th February · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-mixed-valentines-day-feelings Data & Analytics ### Rizz Data Shows Instagram's Dating Surge: A Swipe Model Rejection Instagram accounts for 22% of dating conversations uploaded to AI assistant Rizz, more than double Tinder's 11% and Hing… Monday 3rd February · 1 min read Read → https://www.datingindustryinsights.com/news/ai-dating-assistants-instagram-hotspot Data & Analytics ### 79% Burnout: Dating Apps Face a Business Model Reckoning 79% of Gen Z and Millennial dating app users report feeling burnt out from endless swiping 84% of users have experienced… Thursday 30th January · 1 min read Read → https://www.datingindustryinsights.com/news/i-tried-breeze-dating-app Data & Analytics ### Feeld's Safety Data Exposes Match Group's LGBTQ+ Blind Spot 67% of queer users feel safer meeting partners through apps than offline, compared to 52% of heterosexual users 71% of t… Thursday 30th January · 1 min read Read → https://www.datingindustryinsights.com/news/feeld-state-of-dating-2025-report Data & Analytics ### Pew Data Signals End of Dating Apps' Demographic Tailwind The share of single US adults dropped from 44% in 2019 to 42% in 2023, representing roughly 3.3 million fewer single adu… Monday 27th January · 1 min read Read → https://www.datingindustryinsights.com/news/share-of-us-adults-living-alone Data & Analytics ### Tinder's 30% LGBTQIA+ Match Rate: A Wake-Up Call for Product Teams Thailand became the first Southeast Asian nation to legalise same-sex marriage on 23rd January 2025 LGBTQIA+ matches now… Thursday 23rd January · 1 min read Read → https://www.datingindustryinsights.com/news/tinder-thailand-marriage-equality-lgbtqia-support Data & Analytics ### Tapple's Usage Shift: Japan's Work Culture Redefines Dating Apps Japan's dating app market grew 34% between 2020 and 2023, with largest gains among users aged 20-29 Roughly 54 worker de… Thursday 23rd January · 1 min read Read → https://www.datingindustryinsights.com/news/swiping-japan-gen-z-dating-apps Data & Analytics ### Dating Apps Aren't Just Dominant. They're Reshaping Romance's Economics. 39% of heterosexual couples and 65% of same-sex couples met online by 2017, according to Stanford University's longitudi… Monday 20th January · 1 min read Read → https://www.datingindustryinsights.com/news/how-couples-meet-tinder-romance-shift Data & Analytics ### QuackQuack's Cross-City Dating Data: A Wake-Up Call for Operators QuackQuack reports 35 million registered users across India 30% of users aged 28-35 actively connect with matches outsid… Friday 17th January · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-reaches-35-million-users-trends Data & Analytics ### Japan's Dating App Surge: A Blueprint Western Platforms Can't Afford 25.4% of Japanese couples under 40 who married in 2023 met through dating apps, up from 10.8% five years earlier Match G… Thursday 16th January · 1 min read Read → https://www.datingindustryinsights.com/news/japanese-gen-z-dating-attitude-shift Data & Analytics ### Gleeden's 270% Growth in India: Female Surge Signals a New Market Gleeden has reached 3 million users in India with 270% annual growth Female sign-ups surged 128% year-on-year, outpacing… Wednesday 15th January · 1 min read Read → https://www.datingindustryinsights.com/news/gleeden-3-million-users-india-launches Data & Analytics ### Tinder's 'Nanoships' Reveal a Product-Market Fit Crisis 42% of Gen Z singles reported experiencing 'nanoships' — brief, emotionally intense connections without expectation of p… Friday 10th January · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-nanoships-low-pressure-relationships Data & Analytics ### Niche Dating Apps Face 2025: Can They Thrive Without Diluting? Four founder-led niche dating apps launched in 2024 remain operational after twelve months: voice-first Hum, verificatio… Wednesday 8th January · 1 min read Read → https://www.datingindustryinsights.com/news/entrepreneurs-target-niche-dating-communities Data & Analytics ### India's Year-End Dating Rush: A Liability for Platforms? 60% of Indian dating app users aged 20-26 pursue year-end matches driven by family gathering pressure, according to surv… Thursday 19th December · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-pre-christmas-dating-trends Data & Analytics ### QuackQuack's Travel Filter: Compatibility or Class Marker? 28% of Indian dating app users now treat travel preferences as a primary compatibility filter before swiping, according … Tuesday 10th December · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-survey-winter-dating-trends Data & Analytics ### Feeld's $41.4M Revenue: Growth or Cultural Erosion? Feeld's revenue jumped 95% year-on-year to $41.4M in 2023, with subscription revenue up 107% The platform, originally de… Monday 9th December · 1 min read Read → https://www.datingindustryinsights.com/news/feeld-popularity-spike-users-worry-mainstream Data & Analytics ### Tinder's 'Golden Retriever' Data: Aspirational or Actual Shift? 45% of singles in English-speaking markets now say they want a 'Golden Retriever' partner—someone loyal, enthusiastic, a… Friday 6th December · 1 min read Read → https://www.datingindustryinsights.com/news/tinder-users-seek-loyal-golden-retrievers Data & Analytics ### Gaydar's Event-Driven Revival: A Blueprint for Legacy Platforms? Gaydar posted 15% year-on-year revenue increase in late 2024 after pivoting to combine online service with in-person dat… Wednesday 4th December · 1 min read Read → https://www.datingindustryinsights.com/news/gaydar-sees-revenue-increase-after-refocus Data & Analytics ### MillionaireMatch's Survey: A Glimpse into Dating's Engagement Trap 70% of MillionaireMatch users expect replies within two hours, according to a survey with undisclosed methodology Match … Monday 2nd December · 1 min read Read → https://www.datingindustryinsights.com/news/millionairematch-survey-slow-replies-connections Data & Analytics ### Ofcom Data Confirms UK User Exodus: Dating Apps Face Platform Fatigue Match Group reported a 6% year-on-year decline in paying users to 10 million in Q3 2024, whilst Bumble showed flat growt… Monday 2nd December · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-shifts-from-dating-giants Data & Analytics ### Happn's 'Sledging' Survey: Seasonal Engagement or Deceptive Data? 15% of Gen Z respondents in a Happn survey admitted to entering relationships before the holidays with the intention of … Tuesday 26th November · 1 min read Read → https://www.datingindustryinsights.com/news/sledging-dating-trend-fake-relationships Data & Analytics ### Happn's 'Sledging' Survey: PR Stunt or Industry Insight? Happn survey claims 15% of Gen Z users admit to 'sledging' — keeping partners through winter whilst planning January bre… Tuesday 26th November · 1 min read Read → https://www.datingindustryinsights.com/news/sledging-dating-trend-fake-holidays Data & Analytics ### Kiseki's 95% Claim: Marketing Spin or Market Shift? Kiseki survey claims 95% of Japanese singles interested in dating foreigners, based on 230 respondents Japan's marriage … Friday 22nd November · 1 min read Read → https://www.datingindustryinsights.com/news/japans-singles-embrace-international-matches Data & Analytics ### AI's Matchmaking Promise: Growth Driver or User Disillusionment? Global dating services market projected to reach $13.4bn by 2030, up from $9.27bn today Compound annual growth rate of 6… Friday 22nd November · 1 min read Read → https://www.datingindustryinsights.com/news/dating-services-market-growth-2030-insights Data & Analytics ### AI's Broken Promises: The Real Risk Behind Dating's £10.71B Projection Dating services market projected to reach £10.71 billion by 2030, up from £7.41 billion in 2024—representing 44% growth … Friday 22nd November · 1 min read Read → https://www.datingindustryinsights.com/news/dating-services-market-growth-2030 Data & Analytics ### QuackQuack's Survey on Progressive Masculinity: Data or Brand Theatre? QuackQuack claims 60% of male users aged 20-35 now prioritise mental health awareness in relationships Survey of 12,000 … Thursday 21st November · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-survey-modern-indian-men-dating Data & Analytics ### QuackQuack's Festive Surge: A Lesson in India's Real Dating Calendar QuackQuack reported 25% increase in chat activity during India's October festive season, with local matches rising 40% S… Wednesday 30th October · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-surveys-traditional-festive-dating-behaviour Data & Analytics ### Hinge's ADHD Findings: Will Dating Apps Rethink Engagement? 75% of daters with ADHD report feeling misunderstood on dating apps, according to Hinge's survey of 60,000 users Approxi… Wednesday 23rd October · 1 min read Read → https://www.datingindustryinsights.com/news/hinge-report-adhd-dating-challenges-needs Data & Analytics ### HER's User Surge Signals Dating's Identity-Driven Fragmentation HER signing 30,000 new users per week with monthly active users doubling year-on-year from 750,000 to 1.5 million Tinder… Wednesday 23rd October · 1 min read Read → https://www.datingindustryinsights.com/news/demand-for-authentic-dating-connections Data & Analytics ### Muzz's 15,000 Marriages: Why Western Dating Apps Can't Compete Muzz has facilitated 15,000 marriages among 1.2 million Pakistani users The platform offers profile blurring and chapero… Tuesday 22nd October · 1 min read Read → https://www.datingindustryinsights.com/news/marriage-matchmaking-apps-gain-popularity Data & Analytics ### iPhone vs. Android: The Status Signal Men Won't Let Go 23% of iPhone users would reject a romantic partner who uses Android, according to a survey of 1,000 American adults 31%… Thursday 17th October · 1 min read Read → https://www.datingindustryinsights.com/news/survey-reveals-mobile-preferences-impact-dating Data & Analytics ### Online Dating's Market Dominance Masks a User Satisfaction Crisis Online platforms now account for 60% of couples meeting their spouses—the first time a single channel has dominated rela… Tuesday 15th October · 1 min read Read → https://www.datingindustryinsights.com/news/online-dating-dominates-relationship-building-study Data & Analytics ### GLAAD's Data Exposes Dating Apps' LGBTQ+ Inclusion Illusion 45% of trans and nonbinary users avoid disclosing their identity on dating platforms due to harassment fears 30% of bise… Monday 14th October · 1 min read Read → https://www.datingindustryinsights.com/news/eharmony-glaad-lgbtq-dating-app-report Data & Analytics ### Credit Scores in Dating: Monetising Economic Anxiety or User Demand? 31% of US singles would consider filtering matches by credit score according to Match's 2024 State of Dating survey Dati… Monday 14th October · 1 min read Read → https://www.datingindustryinsights.com/news/young-americans-date-love-financial-stability Data & Analytics ### Eye-Tracking Study Exposes Dating Apps' Misguided Design Priorities Eye-tracking study of 289 adults found men spent 3.49 seconds assessing income on women's profiles; women spent 4.02 sec… Wednesday 9th October · 1 min read Read → https://www.datingindustryinsights.com/news/eye-tracking-gender-profile-study-insights Data & Analytics ### Plenty of Fish's Trend Glossary: Marketing Gimmick or Missed Insight? Plenty of Fish surveyed 5,800 US members to create eleven branded dating terms for 2025 40% of women surveyed reported '… Friday 27th September · 1 min read Read → https://www.datingindustryinsights.com/news/plenty-of-fish-2025-dating-trends Data & Analytics ### Ashley Madison's Texas Triumph: A Blow to Match Group's Market Narrative Ashley Madison is the most-searched and most-recommended dating platform in Texas, the only US state where the affair-fo… Wednesday 25th September · 1 min read Read → https://www.datingindustryinsights.com/news/ashley-madison-most-popular-texas-dating Data & Analytics ### Gen Z's Dating App Exodus: A Demographic Shift or Industry Crisis? Just 26% of online dating service users are aged 18-29, down from 48% in 2013 63% of Gen Z respondents prefer meeting po… Wednesday 25th September · 1 min read Read → https://www.datingindustryinsights.com/news/gen-z-dating-site-users-minority Data & Analytics ### Gen Z's Authenticity Demand: A Product Design Dilemma for Dating Apps 90% of Gen Z dating app users value authenticity in potential partners, yet most admit they struggle to present their ac… Tuesday 24th September · 1 min read Read → https://www.datingindustryinsights.com/news/hily-survey-gen-z-authenticity-dating Data & Analytics ### Gleeden's Indian Surge: A Case Study in Platform Specificity Over Scale Gleeden's Indian user base grew from 800,000 pre-pandemic to 2.13 million by early 2023—a 166% increase in a market domi… Monday 23rd September · 1 min read Read → https://www.datingindustryinsights.com/news/gleeden-growth-india-monogamy-evolution Data & Analytics ### QuackQuack's Safety Survey: Marketing Spin or Genuine Insight? 46% of 7,500 female respondents on QuackQuack claim dating apps feel safer than meeting potential partners in person Qua… Thursday 19th September · 1 min read Read → https://www.datingindustryinsights.com/news/indian-women-prefer-dating-apps-safety Data & Analytics ### Dating Apps' Political Filter Dilemma: Compatibility or Fragmentation? 72% of American singles have discussed politics on dating apps since the June Biden-Trump debate Willingness to date acr… Tuesday 3rd September · 1 min read Read → https://www.datingindustryinsights.com/news/election-conversations-impact-modern-dating Data & Analytics ### AI Tools Drain Millions from Dating Apps. Can Platforms Adapt? 55% of Flirtini users and one in four Americans now use AI to generate dating app messages and profile content Third-par… Thursday 29th August · 1 min read Read → https://www.datingindustryinsights.com/news/ai-dating-assistants-gain-popularity-users Data & Analytics ### Eye-Tracking Study Exposes Dating's Unspoken Economic Calculations Eye-tracking study of 40 university students aged 18-27 found men's visual attention shifted towards less attractive wom… Thursday 1st August · 1 min read Read → https://www.datingindustryinsights.com/news/men-prefer-unattractive-women-successful-careers Data & Analytics ### Match and Bumble's Relationship Pitch Faces a Singaporean Reality Check 40 per cent of Singaporean women aged 21-34 don't intend to marry, compared to a 10 percentage point lower proportion of… Tuesday 16th July · 1 min read Read → https://www.datingindustryinsights.com/news/dating-apps-cause-decline-weddings-singapore Data & Analytics ### QuackQuack's 80% Family Approval Stat: A Segmentation Challenge, Not a Consensus 80% of QuackQuack's 12,000 surveyed users say family values significantly influence their dating choices in India 39% of… Friday 12th July · 1 min read Read → https://www.datingindustryinsights.com/news/quackquack-study-traditional-values-influence-singles Data & Analytics ### Niche Dating Apps: Differentiation or Just Déjà Vu? Six new dating apps have launched recently, including Ark, ChristianSimplified, Finding You, Botly, Honeymoon, and BigFo… Friday 12th July · 1 min read Read → https://www.datingindustryinsights.com/news/startup-roundup-12th-july-update Data & Analytics ### Dating.com's Long-Distance Data: A Convenient Narrative or Real Shift? Dating.com claims 71% of American singles have dated internationally, up from just 12% expressing interest before the pa… Friday 12th July · 1 min read Read → https://www.datingindustryinsights.com/news/study-reveals-singles-open-long-distance Data & Analytics ### Hinge's 'Slowmance' Report: Marketing Spin or Genuine Insight? 81% of LGBTQIA+ Hinge users say they prefer building emotional intimacy before rushing into commitment Hinge reached $1.… Monday 8th July · 1 min read Read → https://www.datingindustryinsights.com/news/hinge-lgbtqia-daters-emotional-intimacy-slowmance Data & Analytics ### QuackQuack's Survey Exposes Dating Apps' Visual Bias Dilemma 33% of QuackQuack users believe physical appearance plays a crucial role in dating decisions, rising to 37% among 18-30 … Tuesday 2nd July · 1 min read Read → https://www.datingindustryinsights.com/news/physical-appearance-pivotal-for-daters Data & Analytics ### Seeking's 'Modern Hypergamy': A Rebrand, Not a Revolution 57% of British daters now seek partners who 'complement their intellectual and economic aspirations', according to Seeki… Wednesday 26th June · 1 min read Read → https://www.datingindustryinsights.com/news/brits-choosing-modern-hypergamy-partners Data & Analytics ### Ultra-Niche Dating Apps: Innovation or Market Saturation? Three ultra-niche dating apps launched within weeks of each other: Heyoosh (AI-based, no photos), FET (BDSM/kink), and E… Thursday 20th June · 1 min read Read → https://www.datingindustryinsights.com/news/startup-roundup-21st-june-global Data & Analytics ### DateMyAge's Survey Exposes Dating's Over-45 Misstep 97% of DateMyAge users say adventure travel brings couples closer together, prioritising shared experiences over compani… Wednesday 12th June · 1 min read Read → https://www.datingindustryinsights.com/news/senior-daters-match-by-bucket-list Data & Analytics ### QuackQuack's Election Data: Political Alignment as India's New Dating Filter 17% of QuackQuack users unmatched during the 2024 Lok Sabha elections specifically over political disagreements 35% rise… Monday 27th May · 1 min read Read → https://www.datingindustryinsights.com/news/survey-reveals-elections-impact-on-dating ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Person", "name": "DII Data Team", "url": "https://www.datingindustryinsights.com/author/data-analytics", "description": "The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry." }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "DII Data Team" } ] } ] ```